Hasbro Games Performance in Middle East Q2 2023

In Q2 2023, Hasbro Games applications experienced varying levels of performance on a unified platform in the Middle East. Here’s a closer look at the trends for the top five games.

MONOPOLY GO! saw a remarkable rise in both revenue and user engagement. Weekly revenue surged from $7 at the end of March to a peak of approximately $103K by mid-June, with a slight dip to around $95K by the end of June. Downloads also followed an upward trajectory, reaching a high of 130K in mid-May. Active users increased significantly, peaking at over 132K in mid-May before stabilizing around 98K by the end of June.

PJ Masks™: Power Heroes had a steady stream of downloads, starting at 3.8K in late March and reaching 8.8K by the end of June. Active user numbers grew from 6K to nearly 19.4K weekly. However, revenue remained minimal, with only sporadic earnings, peaking at $9 in early May.

MY LITTLE PONY: MAGIC PRINCESS maintained a consistent user base. Weekly downloads fluctuated between 3.5K and 6.3K, with active users ranging from 17.5K to 22.1K. Revenue showed modest gains, peaking at $851 at the end of June.

Epic Prankster: Hide and shoot saw a varied performance in downloads, peaking at 5K in mid-June. Active users ranged from 7.4K to 12.8K. Revenue remained low, reaching a maximum of $171 at the end of May.

PJ Masks™: Moonlight Heroes experienced stable weekly downloads, hovering around 3.5K to 4.8K, with active users ranging from 6.2K to 9.7K. Revenue peaked at $61 in early April but generally remained low throughout the quarter.

Data for this analysis comes from Sensor Tower. For more insights, visit Sensor Tower.